Video: AM’s Value Is in Product More Than Process

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Marc Saunders of Renishaw says manufacturers must consider “what kind of play they’re going to make with additive.” The broadest perspective looks at AM’s potential to affect the performance of the entire product.

With additive manufacturing, “We can make products that we just can’t make any other way,” says Marc Saunders, director of global solutions centers for Renishaw. While there are potential process-related savings from adopting additive—savings on tooling and material, for example—those benefits are actually small compared to the potential impact of engineering a product or component to realize characteristics or performance that wasn’t possible before. “Manufacturers really need to make a strategic decision about what kind of play they’re going to make with additive,” he says in this video, and he goes on to describe the range of possibilities within that decision.