Lubrizol Purchases Avid Product Development

The acquisition expands Lubrizol’s 3D printing design, prototyping, printing and post-processing capabilities.


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The Lubrizol Corp. has acquired Avid Product Development LLC, a partner for engineering and additive manufacturing services. Avid offers a blend of 3D printing capabilities, including design for additive manufacturing (DfAM), prototyping and production using powder bed fusion (MJF, SLS), fused filament fabrication (FFF) and stereolithography (SLA), with expertise in various post-processing technologies. 

The company says that the 3D printing industry continues to rapidly grow, creating an opportunity for companies leveraging 3D printing services. Today, original equipment manufacturers (OEMs) interested in 3D printing are seeking partners who can assist in their efforts to integrate this new technology into their processes. Lubrizol’s materials, application and testing expertise coupled with Avid’s 3D printing design, prototyping and post-processing know-how will enable development of differentiated solutions for customers and accelerate its adoption of 3D printing in key industries.  

“Lubrizol continues to invest in opportunities that bring new differentiated solutions to our customers,” says Gert-Jan Nijhuis, general manager, 3D printing solutions, Lubrizol Engineered Materials. “The acquisition of Avid Product Development greatly enhances our ability as a 3D printing solution provider, offering product solutions from material development to printing and post processing services, delivering end-use products for our key markets.”

Avid is headquartered in Loveland, Colorado, and serves customers in the footwear, consumer goods, industrial and medical markets. Avid won the 2019 Colorado Company to Watch award.

“As a result of this acquisition, we will have vast opportunities to demonstrate our capabilities in engineering, design and manufacturing with the support of an industry leader in materials development, applications and testing,says Doug Collins, founder of Avid Product Development.