4/25/2018 | 1 MINUTE READ

FIT America Appoints Vice President

Originally titled 'FIT America Appoints VP'

Bruce Colter will lead FIT's efforts to build an additive manufacturing facility in the United States, among other duties. 


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FIT America, a member of the Germany-based FIT Additive Manufacturing Group, has appointed Bruce Colter its vice president. 

Colter brings 25 years of experience in the technology industry to this position. He will lead the effort to build a FIT additive manufacturing facility in the United States while strengthening the company’s network of client solutions in industries including aerospace, defense, medical, automotive and consumer packaged goods.  

FIT provides additive design and manufacturing (ADM) services worldwide, covering both metal and non-metal materials and additive manufacturing technologies. 

“It is important to realize that you can’t solely substitute conventional manufacturing with AM technologies to achieve better products,” Colter says. “In many cases, additive is a complement to conventional manufacturing and partnering with FIT allows customers to design and implement solutions that help them to gain significant competitive advantages.

“First-movers have indeed arrived at better products through additive manufacturing—much better in many respects—but the larger market has limited their adoption and accelerated use of AM as its process portrays a different work philosophy. We need to instill confidence in our customers’ minds that AM will provide immediate benefits and a path to Total Cost of Ownership (TCO) benefits. In coming days, I will be presenting what I call our ‘Moore’s Law for AM’ which is an approach to successful AM implementation,” Colter explains. 

Carl Fruth, founder and CEO at FIT AG, adds, “We are utterly overjoyed with Bruce Colter joining the FIT family. FIT has unique capabilities in additive design and manufacturing and has already established many strategic partnerships with US clients in major markets. Now with Bruce’s direction we are striving to implement a range of strategic initiatives for mutual benefit with our industry partners.” The establishment of a technology center of excellence in the US is planned to follow as a next step.