12/4/2015

Video: Custom Manufacturing Through 3D Printing

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The founder of earbud manufacturer Normal describes how commonplace digital technology + 3D printing allow a consumer product to be tailored to the end user.

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Nikki Kaufman, the founder and CEO of Normal, describes a customized consumer product made possible through additive manufacturing. Her company uses 3D printing to make earbuds that are tailored to the wearer’s ears. Her business is also expanding the picture of what manufacturing might look like, because for Normal, the store and the factory are one in the same. ​

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