6/13/2014 | 1 MINUTE READ

Let’s Call It Additive Marketing

I like the way this manufacturing company is building and promoting its “brand.” The many right things it is doing are evident in this report from the recent RAPID show in Detroit, which focused on new developments in additive manufacturing processes.


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Tony Staub, president of Staub Inc.

I’ve known Tony Staub for a long time. He is the president of Staub Inc, which was called Staub Machine Company when I first got to know Tony. Back then, Tony’s contract production shop in Hamburg, New York, had a reputation for adopting new machining processes and investing in up-to-date, automated machine tools. MMS has featured his shop in several articles over the years. Its machining operations are still remarkable.

So I was pleased to get an email report of Staub Inc.’s findings at the recent RAPID show in Detroit, Michigan. In fact, the report arrived a day after the show closed (talk about rapid)!

It quickly occurred to me that there were many lessons to be learned from this report. Here are four I jotted down:

  1. This shop has aggressively moved into additive manufacturing and has launched this added business as a division called Staub Additive. The efforts to get this news out are energetic, too.
  2. The company is using today’s media well and wisely. The email message is timely, readable and informative. It’s interesting to see this shop’s take on the technology innovations unveiled at the show.
  3. The company clearly understands the importance of “building brand” and marketing its capabilities. Adding links to the message gets you to complementary content easily, too.
  4. Linking to the company’s website shows how well Staub is using the Internet, too. One thing that comes across there is the focus on skilled people as a key asset in addition to technical capabilities.

In general, the manufacturing industry needs to “build its brand” in the national consciousness. Manufacturing companies that are savvy about their own brand building help this cause, too.


  • Pros and Cons of Making Foundry Patterns Via 3D Printing

    A new method of pattern making brings various advantages, not the least of which is expanded design freedom. But 3D printing of patterns is not without trade-offs.

  • Video: Additive/Subtractive Machining Cycle

    DMG Mori produced the part seen in this video to demonstrate the capabilities of its new hybrid machine, which is capable of both CNC machining and additive manufacturing through laser metal deposition.

  • Additive’s Idiosyncrasies

    Additive manufacturing is not as easy as just hitting “print.” Like any manufacturing process, it demands attention to considerations that are characteristic of this process alone.

Hand holding a crystal ball

We’d rather send you $15 than rely on our crystal ball…

It’s Capital Spending Survey season and the manufacturing industry is counting on you to participate! Odds are that you received our 5-minute Metalworking / Plastics survey from Additive Manufacturing in your mail or email. Fill it out and we’ll email you $15 to exchange for your choice of gift card or charitable donation. Are you in the U.S. and not sure you received the survey? Contact us to access it.

Help us inform the industry and everybody benefits.