13. June 2014
I like the way this manufacturing company is building and promoting its “brand.” The many right things it is doing are evident in this report from the recent RAPID show in Detroit, which focused on new developments in additive manufacturing processes.
Tony Staub, president of Staub Inc.
I’ve known Tony Staub for a long time. He is the president of Staub Inc, which was called Staub Machine Company when I first got to know Tony. Back then, Tony’s contract production shop in Hamburg, New York, had a reputation for adopting new machining processes and investing in up-to-date, automated machine tools. MMS has featured his shop in several articles over the years. Its machining operations are still remarkable.
It quickly occurred to me that there were many lessons to be learned from this report. Here are four I jotted down:
In general, the manufacturing industry needs to “build its brand” in the national consciousness. Manufacturing companies that are savvy about their own brand building help this cause, too.